What’s Up Family, I am Nick Charles, the founder of a lifestyle and fitness brand aimed at inspiring you to tap into your inherent potential. While originally focused on fitness, I quickly realized that the lessons I learned in bodybuilding could be applied to all aspects of life, leading me to create a brand that promotes a holistic approach to training and motivation. Our brand, Savage Ambition, offers content and clothing designs that aim to empower you to reach your full potential and achieve greatness, just like the kings and queens you are.